We believe fitness has lost its way
Somewhere between heart rate zones and social leaderboards, between GPS tracking and calorie counting, fitness stopped being about feeling good and started being about generating data.
Every run is now a race. Every workout, a competition. Every rest day, a failure. We've turned the simple joy of movement into a quantified, gamified, surveilled experience that benefits everyone except the person actually moving.
"When did we decide that our morning run needed to be broadcast to the world? When did we agree that our sleep patterns were corporate assets? When did we accept that feeling good wasn't enough unless the numbers proved it?"
The problem with tracking everything
1. It turns joy into job
Remember when you used to run just because it felt good? Now you run to close rings, earn badges, and beat yesterday's pace. The intrinsic motivation of movement has been replaced by extrinsic rewards that disappear the moment you stop chasing them.
2. It creates anxiety, not health
Constant monitoring creates constant pressure. Rest becomes guilt. Easy days become failures. We're so busy optimizing our metrics that we've forgotten to optimize our wellbeing.
3. Your data isn't yours
Every step you track, every heartbeat you monitor, every route you run becomes data that's sold, analyzed, and monetized. Your fitness journey becomes someone else's profit margin.
4. Privacy is disappearing
Fitness apps record every route you run, storing permanent maps of your life. We use location intelligently - to find perfect weather windows - but never record where you've been. This isn't surveillance—it's smart coaching.
Our alternative vision
Fitness based on feelings, not numbers
What if your coach asked "How do you feel?" instead of "How fast did you run?" What if success was measured in consistency, not performance? What if your app celebrated showing up, not showing off?
Intelligence without surveillance
We can have smart coaching without spy coaching. AI can help you train better without tracking your every move. Weather data can improve your workouts without recording your routes.
Privacy as a feature, not a bug
Your fitness data should disappear when you want it to. No permanent records. No data sales. No social pressure. Just you, your coach, and your journey.
Our principles
- Momentary over permanent: We focus on how you feel now, not how you performed yesterday.
- Private over public: Your fitness is your business, not a social media post.
- Wellbeing over performance: We optimize for feeling good, not looking good on paper.
- Human over machine: Technology serves you, not the other way around.
- Honest over manipulative: No dark patterns, no guilt trips, no addiction mechanics.
- Open over closed: Our AI is transparent, our intentions clear.
The Kairos philosophy
Kairos (καιρός) represents the perfect moment—not measured by a clock, but felt in your bones. It's the moment when your body says "run" and your mind agrees. It's the wisdom to rest when you need rest, push when you can push, and find joy in both.
We don't track your past because we're focused on your present. We don't compare you to others because your journey is yours alone. We don't sell your data because it was never ours to sell.
Join the movement
If you're tired of being tracked, measured, and monetized...
If you want to rediscover the joy of movement without the surveillance...
If you believe privacy and intelligence can coexist...
Welcome to Kairos Coach.
"Stop tracking the past. Start living in the moment."
What we promise
- We will never record or store your GPS routes
- We will never sell your data
- We will never create social pressure
- We will never make you feel guilty for resting
- We will never lock you into our ecosystem
- We will always respect your privacy
- We will always prioritize your wellbeing
- We will always be transparent about our AI
The future we're building
Imagine a world where fitness apps help without harming. Where coaching comes without surveillance. Where you can improve without being improved upon by advertisers.
This isn't just about one app. It's about reclaiming fitness from the surveillance economy. It's about proving that ethical technology can compete with extractive technology. It's about showing that respecting users is a feature, not a limitation.
Joep & Norbert
Building fitness for humans, not metrics.